Signed Network Analysis of Trust and Distrust in Agricultural Technology Recommendations

Agricultural Extension Rural Innovation › Social Network Analysis in Technology Adoption

Signed Network Analysis of Trust and Distrust in Agricultural Technology Recommendations

This research employs signed network analysis to capture both positive trust relationships and negative distrust relationships that farmers maintain regarding technology information sources. The approach reveals that negative ties and skepticism networks are equally important as positive networks in explaining farmer adoption resistance and technology rejection patterns.

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