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Ego Network Effects and Behavioral Heterogeneity in Smallholder Farm Innovation Decisions

Agricultural Extension Rural Innovation

Social Network Analysis in Technology Adoption

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Agricultural Extension Rural Innovation › Social Network Analysis in Technology Adoption

Ego Network Effects and Behavioral Heterogeneity in Smallholder Farm Innovation Decisions

This research analyzes how the specific composition and structure of individual farmers'' personal networks influences their technology adoption decisions while accounting for behavioral heterogeneity and bounded rationality. The research demonstrates that ego-network characteristics such as alter diversity and network constraint are stronger predictors of adoption than farmer individual characteristics.

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📚 Academic: Thesis & PPT assistance included🧪 Tech: Master the protocols hands-on📝 Research > 3 months: Publication co-authorship in a Scopus-indexed journal

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