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Basolateral Amygdala Tagging of Emotionally Salient Attribute Encoding in Consumer Neuroscience

Affective Science

Emotion in Decision-Making & Neuroeconomics

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Affective Science › Emotion in Decision-Making & Neuroeconomics

Basolateral Amygdala Tagging of Emotionally Salient Attribute Encoding in Consumer Neuroscience

This research examines basolateral amygdala engagement during encoding of emotionally vivid product attributes and its prediction of subsequent brand preference and purchase behavior. The findings advance mechanistic understanding of how emotional arousal facilitates memory consolidation of consumer-relevant information.

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📚 Academic: Thesis & PPT assistance included🧪 Tech: Master the protocols hands-on📝 Research > 3 months: Publication co-authorship in a Scopus-indexed journal

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