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Anterior Insula and Interoceptive Uncertainty in Consumer Choice Behavior

Affective Science

Emotion in Decision-Making & Neuroeconomics

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Affective Science › Emotion in Decision-Making & Neuroeconomics

Anterior Insula and Interoceptive Uncertainty in Consumer Choice Behavior

This research examines the anterior insula''s role in mapping bodily emotional states to consumer preferences and how interoceptive uncertainty influences brand valuation and purchasing decisions. The investigation establishes somatic marker theory mechanisms in real-world consumption contexts.

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📚 Academic: Thesis & PPT assistance included🧪 Tech: Master the protocols hands-on📝 Research > 3 months: Publication co-authorship in a Scopus-indexed journal

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